Posh Los Angeles

A Journey of Glamour and Success: The Birth of Our Los Angeles Venture

The inception of our company in the vibrant city of Los Angeles was a momentous occasion, spearheaded by the dynamic trio of Yasmine Sarwat, co-founder Nancy Boules, and esteemed stylist Mikiel Benjamin. Together, we embarked on a journey that would redefine the fashion and PR landscape in the heart of LA, bridging the gap between Middle Eastern brands and international counterparts.

Our journey was a testament to our commitment to offering comprehensive PR solutions tailored to meet the diverse needs of brands. From the outset, we set out to cater to a spectrum of brand requirements, covering everything from PR events to celebrity placements. Our multifaceted approach aimed to provide brands with a one-stop destination for their PR and marketing needs.

The grand unveiling of our venture took place at the iconic Caffe Roma in the illustrious neighborhood of Beverly Hills. It was an event that resonated with opulence and sophistication, echoing the values that we hold dear. What made this occasion even more extraordinary was the attendance of A-list personalities and industry luminaries, solidifying our presence and impact in the LA fashion scene.

The red carpet at Caffe Roma bore witness to an assembly of remarkable individuals, including notable figures such as the prominent stylist Law Roach and the renowned Elizabeth Woods, manager and mother of Jordyn Woods. Their presence underscored the significance of our mission, further cementing our commitment to excellence and the creation of meaningful connections within the fashion and PR realms.

As we reflect on this momentous beginning, we are driven by an unyielding dedication to elevating our industry, fostering valuable partnerships, and continuing to be at the forefront of innovation in fashion PR. Our journey has only just begun, and we eagerly anticipate the milestones and achievements that lie ahead, solidifying our position as a leading force in the world of PR and fashion.

Write your text here...

The story of Posh Agency wouldn't be complete without introducing the remarkable individuals who set our journey in motion. Meet the driving force behind our innovative venture in the heart of Los Angeles:

Yasmine Sarwat: Co-founder and Visionary

Yasmine Sarwat, our visionary co-founder, has been the compass guiding us on this transformative journey. Her dynamic leadership and unwavering commitment to bridging the gap between Middle Eastern brands and their international counterparts laid the foundation for our company's success. Yasmine's keen eye for the nuances of the fashion and PR landscape has been instrumental in redefining the industry in Los Angeles.

Nancy Boules: Co-founder and Strategist

Nancy Boules, our co-founder, brings a wealth of strategic acumen to our team. Her expertise in developing comprehensive PR solutions tailored to the diverse needs of brands has been pivotal in our approach. From PR events to celebrity placements, Nancy's ability to cater to a spectrum of brand requirements has made Posh Agency a one-stop destination for brands seeking to elevate their PR and marketing efforts.

Mikiel Benjamin: Esteemed Stylist

Mikiel Benjamin, our esteemed stylist, is the creative force behind our forays into the world of fashion. His remarkable eye for style and fashion trends has been at the forefront of our transformative journey. Mikiel's sense of aesthetics has made a significant impact on our quest to redefine fashion PR in Los Angeles.

The grand unveiling of our venture at the iconic Caffe Roma in Beverly Hills was a testament to the values we hold dear - opulence and sophistication. The presence of industry luminaries and A-list personalities underscored the significance of our mission. Notable figures such as the prominent stylist Law Roach and the renowned Elizabeth Woods, manager and mother of Jordyn Woods, graced the red carpet, solidifying our commitment to excellence and meaningful connections within the fashion and PR realms.

As we introduce you to the dynamic trio who laid the foundation of Posh Agency, we reflect on the extraordinary beginning of our journey and look forward to the milestones and achievements that await us. Our dedication to elevating our industry, fostering valuable partnerships, and remaining at the forefront of innovation in fashion PR has only just begun, solidifying our position as a leading force in the world of PR and fashion.

Meet Our Founders:

Why Choose Posh LA?


Our extensive network is a priceless asset, allowing us to bring the right people, resources, and opportunities to your event, which in turn results in significant cost and time savings.

Network of Influence:

Opulent Unveilings:

Posh LA is known for creating opulent and sophisticated unveilings that echo the values we hold dear. Your event will be a reflection of luxury and elegance.

A-List Attendees:

Our events attract A-list personalities and industry luminaries. We have a proven track record of hosting notable figures, further solidifying our impact in the fashion and PR scene.

Posh LA is guided by a visionary team with a passion for setting new standards in the industry. Our leadership is dedicated to pushing the boundaries of creativity and innovation.

Visionary Leadership:

We are more than just an events company. Our comprehensive PR solutions are designed to meet the diverse needs of brands. From PR events to celebrity placements, we provide a one-stop destination for your PR and marketing needs.

Comprehensive PR Solutions:

With years of experience, we bring a wealth of knowledge and insights to every project. Our expertise spans a spectrum of events, from PR functions to corporate gatherings, dynamic fashion exhibitions, and expertly crafted party planning.

Rich Industry Experience:

OUR MISSION:

Posh LA is on a mission to redefine fashion PR and event management. We're committed to setting new industry standards by delivering creative, innovative, and excellent experiences that captivate and inspire.

Our purpose is to connect brands with their unique audience through comprehensive PR solutions. From prestigious PR functions to dynamic fashion exhibitions, we offer a one-stop destination for all PR and marketing needs.

Leveraging our extensive network, we bring significant cost and time savings to our clients. Our goal is to enhance the overall value we deliver by connecting the right people, resources, and opportunities to every event.

As we continue our journey, we remain dedicated to elevating the industry, fostering partnerships, and staying at the forefront of innovation in fashion PR. Our mission is to create memorable moments, turn visions into realities, and consistently deliver excellence.

Posh LA - Where Every Event is a Masterpiece.

OUR VISION:

Fashion Forward: We aim to lead Egypt and the Middle East in setting fashion trends, elevating the region's influence in the global fashion arena.

Entertainment Elevation: We're committed to creating immersive entertainment experiences that redefine luxury and entertainment standards.

Global Reach, Local Talent: Our vision is to connect regional talent with global opportunities, promoting inclusivity and diversity within the fashion and entertainment industries.